When LeapFrog News Technologies founder Matt Mireles graduated from Columbia University, he wanted to be a magazine writer and war journalist. However, with the newspaper industry in full meltdown,  his prospects of finding stable employment seemed dim. Reporters were being asked to do more with less, but in fact less was being done with less; the business model was unsustainable. But why? The answer, he decided, was that while channels of content distribution were being revolutionized by new information technologies and rising internet usage, the process of content creation was, for most news organizations, very much stuck in the 20th Century. An unmet need existed in the market, and that unmet need was causing a lot of pain.

Furthermore, Matt realized that the technology to ease a lot of this pain had already been created and improved upon, but not yet packaged in a way that creative people could use.

On the one hand, everyone from Blinx to Google was focusing on how to search and parse through online video. On the other hand, no one was focusing on the needs of the very people who would have to produce and edit that video or audio before it was published. Matt created LeapFrog to put this same kind of high technology into the hands of the people who work offline with raw footage and tape to make it ready for publication and broadcast.

Our aim is to revolutionize the way people create multimedia content offline in the same way that other technologies have revolutionized the way people find it online.

We hope you like it.

Matt Mireles, Founder & CEO

LeapFrog News Technologies